Here are 7 ways on how new Facebook like button with reactions will affect your business.
After years of continual request from Facebook users for something beyond like button, Facebook brings the new Facebook like button with reactions. The new reactions are Like, Love, HaHa, Wow, Sad and Angry. This makes the global Facebook users to express their emotions with more than just a “Thumbs Up”.
The reactions are in fact an extension of existing Like button, which allows you to express your emotions more precisely. This results in no more Likes for Death, Divorce, Broken Leg, Accidents, A bad selfie etc 😀 Now instead of saying I like your photo, users can say I reacted to the photo. This is a challenging scenario for brands who push their product or services updates day and night. Just after Facebook rolled out the new update, Chevrolet became the first brand to incorporate the new Facebook like button idea to their video update. Check out the video here on their Chevrolet Facebook page.
7 ways on how new Facebook Like button will affect your business?
#1. New process to assess customer sentiments.
Reactions will be a new process to measure sentiment and engage exactly on how Facebook users is reacting to your page update or a sponsored post. “Reactions gives businesses a really crisp way of understanding on a multi-dimensional level how people are feeling about the things that they’re posting,”Richard Sim, Facebook’s director of product marketing, explained to AdAge.
#2. Better insights on audience.
Earlier every Facebook user had only four options to engage with a post. It was to Ignore it, Like, Comment or Share it. This concept has totally uprooted with the new reactions. Now page admins can see how users find their posts. For example, More ‘HaHa’ means more users found it funny and amusing.
#3. Decrease in comments.
The reactions has brought in wide range of ways to express how a user feels about the post. This makes easier for them to express it in a single click than taking an effort to write down what’s in their mind. This will make a particular posts not to go upper in the news feeds which existed before.
#4. Change in news feeds algorithm.
Facebook is always looking for new ways to improve their news feed algorithm and speaking to AdAge, Richard Sim explained “Over time we do expect to have a better understanding of how these different Reactions impact what people want to see in their news feed. So it’s very possible that loves or hahas may be treated differently. We’re going to learn this as we’re going through testing.”
This will in effect make the updates with more ‘Like’, ‘Love’, ‘HaHa’ and ‘Wow’ to go higher in the news feeds than the one with more ‘Angry’.
#5. No dislike button in near future.
Facebook will not roll-out the dislike button in near future. The “dislike” button is not part of the new reactions and no one at Facebook has come up with any updates or not have announced any plan to add the same.
#6. Brands will go crazy over the ‘Love’ reaction.
Instead of brands saying “like our update if you loved it”, now they can urge the users to give them a love reaction. The love button will be crucial for product companies and their ex-plainer videos.
#7. Reactions will be a criteria for measuring online success.
There is a possibility that the reaction buttons may indirectly affect a post’s popularity. For instance, a post that has been marked ‘angry’ will be considered as an online failure. This will definitely affect on how successful a Facebook ad campaign would be.
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